Growth Marketing Specialist -
Facebook Marketing
About The Job
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The role is about creating strategies and executing social media marketing campaigns for our clients in the U.S and Canada
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You are the prime mover to deliver our creative team’s masterpiece that will drive clients’ ROAS & engagement
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Excellent opportunity for anyone looking to soak themselves in the digital marketing solution with international exposure
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Your function will be working closely with our creative team and SelfMade, New York
Responsibilities
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Build campaigns in Facebook Ads Manager (audience building, uploading content, initial setup; adjust placement settings, attribution settings, bid settings, audience exclusions as needed)
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Daily checking to ensure that digital campaigns are running smoothly
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To always in the know of the latest knowledge on best practices and strategies in paid social, search media, and industry development
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Purchase and optimize digital campaigns in accordance with company procedures and customer’s goals
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Create insightful reports of digital campaigns performance for our clients in a timely manner
Minimum Qualifications
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Fluency. You talk English while dreaming. Understanding the U.S. culture is a plus!
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Branding. You are a branding wizard with a passion for social media (Instagram is a plus!)
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Datanism. In Data you trust! love for data and an ability to analyse a vast amount of data with exceptional attention to detail. Familiarity with digital creative metrics (CTR, CPC, Reach, ROAS)
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Oracle. You must have a crystal ball that can see future trends especially in Digital Media
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Math-o-holic. You considered Math as your “favourite dish”
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Excellence. Operational excellence is in your blood, including a good time management
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Experimental. Minimum 2-3 years of working experience as a Media Buyer & Planner.
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Decisive. Able to pull an on-time calculated risk decision with the minimal information
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Curious. You enjoy learning how things work and looking for rooms to innovate
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Problem solver. You have the skill to navigate ambiguity and propose thoughtful recommendations to best serve our clients
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Adaptable. You are as smooth as water. Able to navigate, transform and embrace changes skillfully.
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Google Certified. Certified with Google Ads Fundamental, Search, and Display
Nice to Have
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Experienced in all aspects of Media Planning
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Familiarity with U.S digital media trends and social media algorithms
FAQ
Q: If I’m hired for this position, am I hired for Darshana Design Studio or SelfMade?
A: You are directly hired by Darshana Design Studio, and indirectly to SelfMade since we partnered with them
Q: This role is more to content or more to analytics?
A: Analytics
Q: What are the hiring steps?
A: For this position, we have 4 rounds:
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Online reasoning test: it will take around 1 hour to finish the test
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Case study: you will be invited to our office to do a technical Case Study. It will take around 3 hours
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Presentation: you will do the presentation on the same day with your Case Study if you passed the test. It will take around 1 hour
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Culture fit: the soft skill interview that you could have it online or face to face after you passed the interview